CREATIVE DIRECTOR
Creative Director Mother’s Day Campaign
+450MM impressions + Cannes Lions Glass Award
Internal Creative Director for ZenBusiness in conjunction with ad agency JOAN New
York on the 360° brand marketing campaign for Mother’s Day. In the pandemic,
3.5 million mothers had to leave the workforce to care for their families. The campaign creative offered them a FREE LLC to get back in the game and help moms start, run,
and grow their dream business.
Cannes Lions Glass: The Lion For Change - Shortlist and an Effie Bronze. Creative earned +450MM impressions + ~50% reduction in CAC/customer acquisition cost. It was listed in AdAge as Creativity pick of the day which boosted funnel traffic by 30%.
CREATIVE DIRECTOR
“Own What’s Yours” campaign
in partnership with JOAN New York agency winning Clio Award.
Creative Director for ZenBusiness’ Own What’s Yours Campaign in partnership with agency JOAN New York, we led a 360° campaign supporting the quiet quitter movement, inspiring people to build their dream businesses. The campaign won One Show Merit - Film, One Show Shortlist - Integrated Campaign, Ad Age Small Agency Awards Gold - Campaign of the Year B2B, and Clio Shortlist - Film.
One Show - Merit - Film. One Show - Shortlist - Integrated Campaign, Ad Age Small Agency Awards Gold - Campaign of the Year B2B, and Clio - Shortlist - Film
CREATIVE DIRECTOR | PRODUCT
MARKETING VIDEOS
Led brand and product marketing, UX, SEO, email marketing, and paid/organic social media for 360° integrated brand campaigns.
Creative Director who led the vision and execution of brand and product marketing video initiatives—blending strategy, innovation, and data-driven insights.
Focused on the customer journey to creatively promote a range of products, including business formation, BOI compliance, business banking, website building, and logo creation.
"I had the pleasure of working with Kristen to revamp our customer email journey, and her expertise made all the difference. She is a rare creative talent who seamlessly blends innovative thinking with structured processes, enabling both large-scale initiatives and one-off projects to come to life efficiently and effectively. Her ability to integrate product knowledge, creative strategy, and project management is truly exceptional."
Mouin (Mo) Sayegh, Product & Analytics Leader, ZenBusiness
CREATIVE DIRECTOR | MOTHER’S DAY CAMPAIGN
Led brand and product marketing, UX, SEO, email marketing, and paid/organic social media for 360° integrated brand campaigns
Creative Director that led the vision, and execution of brand and product marketing video initiatives to blend strategy, innovation, and data-driven insights.
CREATIVE DIRECTOR ON MARK CUBAN CUSTOMER SUCCESS STORYTELLING
Creative lead on customer-centric video storytelling featuring investor Mark Cuban
Creative Director for ZenBusiness’ Own What’s Yours Campaign in partnership with external agency JOAN, we led a 360° campaign supporting the quiet quitter movement, inspiring people to build their dream businesses.
One Show - Merit - Film. One Show - Shortlist - Integrated Campaign, Ad Age Small Agency Awards Gold - Campaign of the Year B2B, and Clio - Shortlist - Film
CREATIVE DIRECTOR | SOCIAL MEDIA ORGANIC CONTENT + CUSTOMER STORYTELLING
Creative lead on customer-centric video storytelling to build trust and relatability to our brand.
Creative Director lead for organic social video content with the Head of Socials and top vendors, crafting real customer stories that spotlighted product impact.
"Kristen is one of the most talented and strategic creative directors I’ve collaborated with. She has a rare ability to craft compelling narratives that don’t just tell a story but drive results—especially in the world of performance marketing. She knows how to create content that captivates audiences, connects emotionally, and converts."
Jason Dowdell, Senior Director, SEO, ZenBusines
CREATIVE DIRECTOR
“Own What’s Yours” 360° campaign in partnership with JOAN ad agency winning Clio Award
Creative Director for ZenBusiness’ Own What’s Yours Campaign in partnership with agency JOAN New York, we led a 360° campaign supporting the quiet quitter movement, inspiring people to build their dream businesses.
One Show - Merit - Film. One Show - Shortlist - Integrated Campaign, Ad Age Small Agency Awards Gold - Campaign of the Year B2B, and Clio - Shortlist - Film
CREATIVE DIRECTOR
Led video production and execution of organic social media campaigns, focusing on developing customer-centric stories that built trust and showcased real product impact.
Creative Lead from concept to execution on a video production content for internal brand marketing initiatives featuring product marketing and customer storytelling for socials
“Kristen is one of the most talented and dedicated creative directors I’ve had the opportunity to collaborate with. Her extensive experience across diverse brands and audiences gives her an exceptional ability to adapt to creative challenges and consistently bring fresh, innovative ideas to the table."
Mallory Rogers, VP, Customer Growth Marketing at ZenBusiness
